Luxi Ai

Luxi Ai is a groundbreaking FashionTech platform that revolutionizes the shopping experience through advanced image recognition and generative AI. By simply uploading a photo or image, users can discover exact or similar fashion items from various brands and retailers, enabling a seamless, personalized shopping journey. With features like AI-powered styling, virtual try-ons, and smart recommendations, Luxi bridges the gap between innovation and style.

In creating Luxi's visuals and print material design like brochure, I aimed to capture the brand’s essence—modernity, excitement, and diversity—through a strong focus on typography and layout. The tagline, 'Where Fashion Finds You,' became the centerpiece of the design, paired with a mix of sans-serif and serif typefaces to evoke a sense of sophistication and fashion-forward energy. Elongated and curved forms further enhanced the dynamic and contemporary feel.

To connect the audience with Luxi’s core functionality, I incorporated interactive-style cards featuring various outfits. These elements mirror the familiar digital browsing experience, reinforcing Luxi’s role as a versatile and user-friendly tool. The visuals were designed to adapt seamlessly across media, from posters to billboards, highlighting the flexibility and impact of the brand’s identity.